Acceptable Use & Anti-Spam Policy

Effective 11 November 2026

Sendvant has zero tolerance for spam. This policy sets the rules for every email sent through Sendvant. It is part of our Terms of Service, and it also reflects the policies of our email infrastructure provider, Amazon Web Services (the AWS Acceptable Use Policy and the Amazon SES service terms). If an account breaks these rules, we pause it.

1. Permission is required

You may only send marketing email to people who have given your business prior, explicit consent to receive it, and only about the products and services they agreed to hear about. Acceptable ways to collect consent are:

  • a newsletter sign-up form on your own website, preferably with double opt-in (Sendvant sign-up forms support it and use it by default where a verified sender exists);
  • an unticked marketing-consent checkbox at checkout or at account registration in your own store;
  • another method that clearly records who agreed, when and how.

You must be able to show us, on request, where and when each subscriber gave consent. Sendvant stores the consent source and date for every contact.

2. Lists that are never allowed

  • purchased, rented, traded, borrowed or shared lists, including lists from “opt-in list” vendors;
  • addresses scraped or harvested from websites, social networks or directories, or generated by guessing;
  • co-registration lists and addresses collected for one business and used for another;
  • role or system addresses such as postmaster@, abuse@, noc@ or no-reply@, which do not belong to a person who signed up;
  • addresses that unsubscribed, complained or hard-bounced, in Sendvant or in any previous system.

3. List quality

  • Sendvant checks every sign-up address: it must be well-formed, its domain must accept email (valid MX record), and role addresses are rejected.
  • Hard bounces and spam complaints are suppressed immediately and permanently. Unsubscribes take effect immediately and cannot be reversed by an import, a sync or a bulk action.
  • Subscribers who have not opened or clicked any email in six months receive one re-engagement email asking whether they still want to hear from you. Those who do not respond are removed from marketing sends.
  • Old lists that have not been emailed for more than twelve months may not be imported without our review.

4. Required in every email

  • a sender name and From address on your own authenticated domain that clearly identify your business; no misleading headers or subject lines;
  • a real reply-to address, never a no-reply address;
  • a visible, working one-click unsubscribe link (Sendvant adds the List-Unsubscribe and List-Unsubscribe-Post headers automatically);
  • a link to your privacy policy, and content that matches what the subscriber signed up for.

5. Prohibited content

You may not use Sendvant to send:

  • anything illegal, fraudulent or deceptive, including phishing, impersonation, fake invoices or misleading claims;
  • malware, links to malicious sites, or links hidden behind public URL shorteners;
  • third-party offers, affiliate promotions or content for businesses other than your own;
  • adult or sexually explicit content, gambling, illegal or prescription drugs, weapons, get-rich-quick schemes, multi-level marketing, debt or credit repair, or unlicensed financial or cryptocurrency offers;
  • content that infringes intellectual property or privacy rights, or that harasses, threatens or discriminates.

6. Sending thresholds and enforcement

Sendvant monitors every account continuously. Sending is paused automatically when, over a rolling seven-day window, an account’s hard-bounce rate reaches 5% or its complaint rate reaches 0.1%. New accounts start with a low daily sending limit that grows step by step during the first month while these rates stay healthy.

If we find a breach of this policy, we may pause sending, require you to clean or re-confirm your list, remove contacts, or close the account. Serious or repeated breaches lead to immediate termination.

7. Reporting abuse

If you received an email sent through Sendvant that you did not ask for, please forward it with its headers to martintankov@sendvant.com with the subject “Abuse report”. We investigate every report and act within one business day. You can always stop further email with the unsubscribe link in the message.